Ethos is the characteristic spirit of a culture or community. We are a
lifestyle brand that is rooted in action and motorsports that wants to
encourage you to find your Ethos.

Ethos Co. is a company derived from the ideology that you should
celebrate the fact that you are an "outcast" and that you aren't like
everyone else. We think that that is pretty punk rock. For anyone who
has ever been made to feel like an outcast and you've embraced it, keep
letting that "freak" flag fly.